The following paragraph is a comment posted on a blog called "Church Marketing Sucks". I read it and liked it a lot. It reminds me of the covert mottos Grace Central adopted early on in her development: " It must be grace because we don't know what heck we're doing", and "Grace Central: Screwing up church in a whole new way!" For the most part they both still hold true.
My favorite example of not acting like your marketing is the now-ubiquitious "purpose statements" and "vision statements." Thanks to some well-marketed books, many churches now have yet another committee meeting to come up with some drivel like, "First Church exists to lovingly win sinners to Christ by living his example in a Spirit-filled way." Nothing wrong with such a statement, but it rarely describes the congregation in any way shape or form: an example of marketing what we wish we were. A more honest statement would be: "At Christ's Church of the Beautiful Bay Valley Community Fellowship, we want to build the biggest building in the county, manage a multi-million dollar budget, have a parking lot bigger than the mall, and get our preacher to publish a book that will make him a household name in evangelical circles." To be honest, I would rather see some truth that would reflect most churches in America: "At First Church of the Denomination, we are a church that is trying to overcome our differences and inadequacies to somehow reach the lost in our community because we are honestly concerned about their eternal destiny, but we're not really sure how to do it and we often fail to show Christ's love... but we really do love Christ and the lost." That would be refreshing.
